Jelena embarked into the path of international modeling career, working with respectable names in the industry, and became one of most successful models of the ‘90s.  Life journey took her from being a model to becoming a model agent, at the time, director of scouting for WOMEN management Paris/Milan. Jelena is the founder of  Model Scouting Office/ today J’s Management, which has led generations of model and talent careers worldwide. Jelena is a certified talent coach and her aim is to empower talents towards their life goals, leading them mindfully by respecting their unique voices and values.

Jelena se rano se otisnula putem svetskog modelinga i obelezila modnu scenu Jugoslavije kao jedan od internacionalno najuspesnijih modela ‘90tih. Bogato manekensko iskustvo nadogradila je prelaskom na stranu menadžmenta kao direktor scouting-a svetske agencije WOMEN Milano / Pariz, gde je stekla renome pouzdanog Model Agenta.
Kada je osnovala porodicu, Jelena se iz Pariza vratila u Srbiju gde je pokrenula Model Scouting Office | danas J’s Management.
Dobitnik je brojnih priznanja u domenu mode, menadžmenta i stila, a bila je i predsednica Udruzenja Manekena Srbije. 
Kod kuce je mama tri dečaka, a u poslu je “majka agencija” i mentor generacijama mladih, čije je karijere uspešno izvela na put svetskih razmera. Jelena je internacinalno sertifikovani Talent coach.